About
I'm a design leader who became a builder. While leading product design full-time at AXS, I ship AI-powered products on my own — mobile apps, web tools, and an EdTech platform for dyslexia support. Everything on this site was designed, built, and launched by me.
I've spent 20 years leading design at companies like BuzzFeed, The New York Times, DirecTV, Ticketmaster, and Capital One. At three of those companies, I built design systems from the ground up where none existed — advocating for the investment, earning stakeholder buy-in, and designing and building in tight collaboration with engineering from day one. Across every role, I've raised the value and visibility of design and user research in organizations where design was historically undervalued — earning it a seat at the strategy table, not just a spot in the production line.
As a designer, AI has been empowering. For the first time, I can envision and ship an idea.
What drives me now is shipping over theorizing. I'd rather have a working product in someone's hands than a strategy deck in a boardroom. AI didn't change my values — it gave me new tools to live them.
I'm based in Scottsdale, Arizona. When I'm not building, you'll find me watching a movie at home with my dog and husband, listening to vinyl, or traveling the world with my camera and my husband.
Career Highlights
2024–Present: Started building
Designing and shipping AI-powered products — Teller Family, The Usher, Teller Stories, and a dyslexia EdTech suite — from idea to App Store.
2022–Present: Leading design at Dish and AXS
VP of Product Design, leading designers and researchers across consumer and enterprise experiences.
2020–2022: Raised the bar at Capital One and NETGEAR
Lifted conversion metrics that drove a 4.5% increase in funded auto loans at Capital One. Built a design system and elevated research as a core function at NETGEAR.
2017–2020: Transformed design at Ticketmaster
Led a team of 20, built Ticketmaster's first global design system, grew NPS by 42 points, and earned Team of the Year. Proved that design-led content strategy could drive revenue.
2015–2017: Built a product from zero at DirecTV
Oversaw interaction design for DirecTV Stream across 10+ platforms from scratch. Established motion design as a discipline and built the team to support it.
2009–2015: Found my footing — NYT, BuzzFeed
Creative direction at The New York Times across digital, print, and experiential. Led UX for an internal B2B venture. Three Publisher's Awards in four years.