A worn-down team, a broken process, and a 12-week forcing function

The experience was stale, with known pain points. Concepts looked great in reviews but never shipped, until a national campaign made the status quo untenable.
I inherited a design team that was worn down. Their bold concepts solved real usability problems, but every quarter product and engineering gave the same answer: too hard to build, too risky to change, other priorities. Meanwhile, the UI was 7 years old and customers kept hitting the same frustrations.
Talking to the team, I found a set way of working that wasn't working: long review cycles, a waterfall handoff to engineering, and late legal reviews that sent designs back to square one.
Then the business handed us a forcing function. Auto Navigator was launching its first national ad campaign in 12 weeks. We couldn't send that traffic to an experience we knew was broken. My manager called: "We need to launch the new experience before the campaign goes live." We knew what to do, but not how.
