For You

THE PROBLEM

An updated onboarding experience that was introduced in late 2019 provided fans a new, more engaging way to favorite artists and teams. These favorites powered recommendations through email marketing, but our core products still lacked features that would reflect your favorites and similar artists back to you. On top of that, a favorites tab in the app reflected your favorite artists with events back to fans, but it didn’t give them a way to discover anything new.

THE SOLUTION

In 2020, we’re replacing the Favorites tab in the app with a new feature called For You. This page emphasizes discovery of new artists by tightly integrating recommendations based on the artists and teams fans favorited.

Through observational user research, we iterated on the content that was most valuable, leading to the information architecture and the core features you see below. The UI is designed to scale, with the ability to add more carousels of content, using one of the design patterns established in the initial MVP design shown below.

Left to right: Onboarding experience (and empty state for For You); For You home screen; Recommended Events (the more utilitarian view fans see when they tap “View All Events”)