Ticket Resale
THE PROBLEM
Fans list tickets for sale for a variety of reasons. Sometimes plans change, sometimes buddy cancels. And sometimes fans know they got a good deal on their tickets and they want to sell them for a profit.
But whatever the reason, fans have historically been left in the dark when it comes to pricing their tickets. They had to do a lot of work to figure out the right price — and often ended up guessing, or under-valuing their tickets. Fans edited their ticket listing 3-4 times on average, and often didn’t end up selling them.
THE SOLUTION
By adding a simple bar graph and some helpful copy, we were able to help fans get the true value for their tickets.
The outcome
Fans edited their ticket listings half as much
Sell-through went up +13%
GTV went up +$40M